Marketing Analyst

GlobeKonect Marketing & Distribution is a multi diversified company that deals in the marketing and global distribution of various consumer products for different manufacturers and companies throughout the world. We are in search of a smart, professional and experienced Marketing Analyst to join our highly dedicated project team in Lagos, Nigeria.

   Job Description

As a Marketing Analyst, your job entails to execute market research and identify new products, markets and strategies. Parts of your job will also be to review, analyse and interpret market trends; as well as recommend the appropriate marketing strategies and tactics to top management.

   Duties and Responsibilities

* Analyse sales funnels and customer intent.

* Recommend website and campaign optimisations.

* Track email campaign metrics (delivery, open, click-through rates).

* Monitor budget distribution and performance of paid ad campaigns.

* Execute research and identify ways to build our brand and acquire new clients.

* Work closely with sales and marketing teams to identify opportunities for new client acquisition.

* Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement.

* Help us ensure we spend our marketing budget efficiently and we target our audience through successful campaigns.

*  Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc).

* Measure performance and ROI of online and offline advertising campaigns with a follow-up strategy to improve and increase sales.

  Minimum Job Requirements

* Cover letter.

* CV/Resume.

* BSc in Marketing or relevant field.

* At least 3 years of experience directly related to the duties and responsibilities specified.

* Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for work experience on a year for year basis.

  Knowledge, Skills, and Abilities Required

* Analytical abilities.

* Expertise in Google Analytics.

* Experience with PPC campaigns.

* Good knowledge of MS Excel and Microsoft office.

* Ability to communicate fluently in English language.

* Work experience as a Marketing Analyst or similar role.

* Skill in organising resources, establishing priorities, and working efficiently.

* In-depth knowledge and understanding of SEM campaign strategies and SEO practices.

* Strong interpersonal and communication skills and the ability to work effectively in a ethnically diverse and international environment.

* Ability to identify target audiences and gather web analytics to prepare strategies for success in our marketing campaigns with an impact on sales outcomes.

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